Cookie Policy
What cookies we use, why we use them, and how to control them — in plain English.
This Cookie Policy explains how Big Brain Child (“we”, “us”, or “our”) uses cookies and similar tracking technologies on bigbrainchild.com.
By continuing to use our Site, you consent to the use of cookies in accordance with this policy. You can manage your preferences at any time — see Managing your preferences below.
Section 01
What Are Cookies?
Cookies are small text files placed on your device (computer, phone, or tablet) when you visit a website. They allow the site to remember information about your visit — such as your preferences or how you navigated the page — to improve your experience on future visits.
Similar technologies include pixels, web beacons, and local storage, which serve comparable functions and are covered by this policy.
Cookies cannot access other files on your device, contain viruses, or personally identify you on their own.
Section 02
Types of Cookies We Use
| Category | Purpose | Consent needed? |
|---|---|---|
| Strictly necessary | Essential for the site to function — security, accessibility, and session management. Cannot be disabled. | Required |
| Analytics & performance | Help us understand how visitors use the site. Data is aggregated and anonymised. | Consent required |
| Functional | Remember your preferences and settings such as language or region. | Consent required |
| Advertising & targeting | Deliver relevant ads and measure campaign effectiveness. May be set by third parties such as Google AdSense. | Consent required |
Section 03
Specific Cookies We Use
Below are examples of cookies currently in use on this Site. This list may change as we update our tools and services.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
_ga, _gid |
Google Analytics | Traffic analysis and visitor behaviour | Up to 2 years |
_gat |
Google Analytics | Throttles request rate to Google | 1 minute |
consent_status |
Big Brain Child | Stores your cookie consent choice | 1 year |
session_id |
Big Brain Child | Session management and security | Session |
| AdSense cookies | Google AdSense | Ad personalisation and performance measurement | Up to 13 months |
Section 04
Third-Party Cookies
Some cookies on our Site are placed by third-party services we use. We do not control these cookies directly. Key third parties may include:
- Google Analytics — website traffic analysis. See Google’s Privacy Policy.
- Google AdSense — advertising and ad performance. See Google’s Advertising Policies.
- Social media platforms — if you use share buttons or interact with social widgets on the Site.
We encourage you to review the privacy and cookie policies of any third-party services you interact with.
Section 05
Managing Your Preferences
Cookie consent banner
When you first visit Big Brain Child, a consent banner gives you the option to accept or reject non-essential cookies. You can update your preferences at any time by clicking the cookie settings link in the site footer.
Browser settings
You can also control cookies directly through your browser settings. Here’s how to find them:
Chrome
Settings → Privacy and Security → Cookies and other site data
Firefox
Settings → Privacy & Security → Cookies and Site Data
Safari
Preferences → Privacy → Manage Website Data
Edge
Settings → Cookies and Site Permissions → Manage and delete cookies
Opt-out tools
Google Analytics: tools.google.com/dlpage/gaoptout
Digital Advertising Alliance: optout.aboutads.info
European users: youronlinechoices.eu
Please note that disabling certain cookies may affect the functionality and performance of the Site.
Section 06
Do Not Track (DNT)
Some browsers offer a “Do Not Track” signal to tell websites not to track your activity. There is currently no universal standard for how websites should respond to DNT signals.
We do not currently alter our data collection practices in response to DNT signals, but you can manage all tracking through the cookie controls described above.
Section 07
Changes to This Policy
We may update this Cookie Policy periodically to reflect changes in technology, legislation, or our services. Any updates will be posted on this page with a revised “Last updated” date.
We recommend reviewing this page from time to time to stay informed.
Section 08
Contact Us
If you have any questions about our use of cookies or this policy, please get in touch:
Big Brain Child — Cookie Enquiries
Email: contact@bigbrainchild.com
Website: bigbrainchild.com
Questions about cookies?
We’re happy to explain how our cookies work or help you manage your preferences.
Email Us