Privacy Policy

This Privacy Policy explains how Big Brain Child (“we”, “us”, or “our”) collects, uses, and protects your personal information when you visit bigbrainchild.com.

By using our site, you agree to the practices described in this policy. If you do not agree, please stop using the site.

Section 01

Information We Collect

Information you provide directly

• Contact information — name, email address, or other details you submit through our contact form or newsletter sign-up.
• User-generated content — comments, messages, or feedback you voluntarily share on our site.

Information collected automatically

When you visit Big Brain Child, we may automatically collect:

• Device and browser data — IP address, browser type and version, operating system, and device type.
• Usage data — pages visited, time spent on pages, referring URLs, click patterns, and navigation paths.
• Cookies and similar technologies — see the Cookies section below for full details.

Information from third parties

We may receive limited data from analytics providers, advertising networks, or social media platforms when you interact with our content on those platforms.

Section 02

How We Use Your Information

We use collected information to:

• Operate and improve the website, its content, and user experience.
• Communicate with you — respond to enquiries and send newsletters (only if you opted in).
• Analyse usage — understand traffic patterns, popular content, and site performance through aggregated analytics.
• Ensure security — detect and prevent fraud, abuse, or technical issues.
• Comply with legal obligations — meet applicable laws and regulations.

Section 03

Legal Basis for Processing (UK GDPR)

If you are located in the UK, EEA, or Switzerland, we process your data under the following legal bases:

You may withdraw consent at any time without affecting the lawfulness of prior processing.

Section 04

Data Sharing & Third-Party Services

We may share data with trusted third parties only as necessary:

• Analytics providers (e.g. Google Analytics) — to measure and analyse site traffic.
• Hosting and infrastructure providers — to serve and maintain the website.
• Advertising partners — if applicable, to display relevant ads.
• Email service providers — to manage newsletters and communications.
• Legal and regulatory bodies — when required by law or to protect our rights.

Each third-party processor is required to handle your data in accordance with applicable privacy laws.

Section 05

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law:

• Analytics data is retained in aggregated or anonymised form.
• Contact or account data is retained until you request deletion or unsubscribe.
• Server logs are typically retained for up to 90 days.

Section 06

Your Rights

Depending on your location, you may have the right to:

• Access — request a copy of the personal data we hold about you.
• Rectification — correct inaccurate or incomplete data.
• Erasure — request deletion of your personal data (“right to be forgotten”).
• Restriction — limit how we process your data.
• Portability — receive your data in a structured, machine-readable format.
• Object — object to processing based on legitimate interests.
• Withdraw consent — at any time, for consent-based processing.

For California Residents (CCPA/CPRA)

You have additional rights under California law, including the right to know what personal information is collected, the right to delete, and the right to opt out of the sale or sharing of personal information. We do not sell personal information.

Section 07

Children’s Privacy

Big Brain Child does not knowingly collect personal information from children under the age of 13 (or 16 in the EEA/UK). Our tools are designed for parents and caregivers, not for use by children directly.

If we learn that we have inadvertently collected personal data from a child, we will promptly delete it. If you believe a child has provided us with personal data, please contact us immediately at contact@bigbrainchild.com.

Section 08

Security

We implement reasonable technical and organisational measures to protect your data, including encryption in transit (HTTPS), access controls, and regular security reviews.

However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security. If you have concerns about the security of your data, please contact us at contact@bigbrainchild.com.

Section 09

International Data Transfers

Your data may be transferred to and processed in countries other than your own. Where required, we use appropriate safeguards such as Standard Contractual Clauses (SCCs) to ensure your data is protected in line with UK and EU data protection law.

Section 10

Cookies

We use cookies and similar tracking technologies to enhance your experience on our site. Cookies are small text files stored on your device.

Types of cookies we use

You can manage or withdraw your cookie consent at any time via our cookie banner, or by adjusting your browser settings. For full details, see our Cookie Policy.

Section 11

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date at the top.

We encourage you to review this page periodically. Continued use of the site after changes are posted constitutes your acceptance of the updated policy.

Section 12

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please get in touch: